who can you trust

This image was out last month in the July issue of money magazine. The concept was conceptual, we needed to shoot a half boyscout, half business man image for a story about finding financial advice you can trust. I loved the concept, but was very aware that if done wrong it would look hokey and silly. We spent lots of time doing tests of the model in different wardrobe setups and different lighting setups and backgrounds, trying to find that image that was great and not ironic or silly. The thing that finally sold it for me was when i put a heavy amber gel on the backlight thats lights up the right side of his outfit in the picture. When i saw that one of the computer screen, i knew it was going to be great. It gave the image a "vintage" feel and a bit more timeless overall. I wish i had one where the backlight wasnt amber, so i could put it up here for you to compare, but i dont. Great shoot, great to work with Neil Jamieson again since he left Field and Stream, and got to meet and work with Shayla Hunter for the first time as well. Of course we all wanted to put on the boyscout stuff and do shots of us as well...heres one of me doing my best scouts honor...